End of a chapter-literally
Okay, so we have finished the Eva and Franco Mattes book. Some of you are doubtless very happy. Not that its any time to relax! We only have 2 weeks to finish curating! But some of you deserve a pat on the back for all the thinking and writing you have done about the Mattes and their art.
Now that I’ve really gone more in depth into some of Eva and Franco’s project, I see so many more reaccuring themes. I see a similar theme between Stolen Pieces, their website theft, and their Synthetic Performances. I see themes of reprocuction and a message about how we don’t enjoy art the correct way. We hold our opinions back instead of expressing and dealing with the art in an authentic way. We should act upon art, touch it, feel it, smash it, or take it with us. We should do whatever we want with it! We should express our feeling towards art in an untraditional way.
The Mattes art is about asking questions. Always ask questions, never get too comfortable. In our world, Eva and Franco want us to make sure that we think and challenge what is around us. “Flogging A Dead Horse” means challenging what one might think is dead or has no point (referring to beating a dead horse). Eva and Franco want us to reexamine what is around us even when we don’t know it’s there (it is almost their job to tell us it’s there). I like to consider myself as a person who thinks outside the box. But sometimes with Eva and Franco’s art, I don’t even perceive that there is a box. Maybe creating a box for us is what the Mattes art is all about.
“Anyways I guess all of our art is about being someone else.” -Mattes
What else is there to say about the duo? They want to change the world. They want to get people out of their defined worlds. Which is why they challenge all institutes that want to prevent us from doing this. Nike, for example, creates an image of what is beautiful by advertising with Athletes. I believe Eva and Franco made a good point when stating “Sometimes we must fool people in order to get a sincere reaction.” By fooling people they were catching people with their pants down. People will react how they would naturally act because they do not know they are being fooled. What they did was not morally wrong. People are just sensitive about taking credit for things. Read some Nietzsche. Then you will see why people get sensitive about things like that. Even Eva and Franco are exercising their will to power by making people think the way they want to even if it is outside of the norm. Humanity likes to preserve themselves with art.
When I first saw the image of the Nike Ground project before reading Eva and Franco Mattes, my first thought was what in the world?! Why would Nike make a desperate attempt of putting out their already famous company out there like that by building some random building at a random place? To add onto of seeing the image of the “Nike” building, but to see the idea of the Nike swoosh to be built on Karlsplatz just blew my mind, I would have been very offended if I was living around Vienna let alone actually believe that Nike would do such a thing. After reading this article, I realized this huge Nike swoosh was for Eva and Franco to make a statement and have people open their eyes and see how big corporations are trying to take over the world. I’ve always thought about how the media always tries to brainwash society by throwing advertisements and brands in our face. Even when we’re born we are already bombarded with advertising; I even heard Disney tried to make a deal with certain hospitals to use Disney branded items, such as blankets, decorations, etc. for newborns. For me it made it less offensive when I learned this Nike swoosh was “art” and was actually going against Nike itself because it comes to show how people will believe anything for a moment and how corporations literally run our lives.